Reel Parts Baffle
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Internet Marketing: The Magic of Dynamic Keyword Insertion For Adwords and Pay Per Click by Anton James
Many people new to Pay per click are unaware of Dynamic Keyword Insertion (also known as DKI), and how they can leverage it to their advantage. Put simply, it is an advanced feature that provides users with a more relevant ad text by using a single, generic ad, for multiple keywords.
To use Dynamic Keyword insertion, you format your ad headline so that WHATEVER the customer has typed into the search box appears in YOUR ad headline. It's structured like this:
{KeyWord:Alternative Text}
KeyWord = whatever the user has typed in.
Alternative Text = default text, just in case the keyword typed in exceeds the headline limit of 25 characters.
As an example, say you're promoting mobile phones. You might have keyword lists specific to individual brands. For instance, you have an Adgroup that includes all Palm models, another for Nokia, another for LG. So for instance, for Palm, you structure your ad like this:
{KeyWord:Discount on Palm Phones}
Now if a customer types in